Both Supply’d ERP and Fishbowl cover core inventory, purchasing, manufacturing, traceability and warehouse workflows. The difference becomes clearer beyond that core. Fishbowl is centred around inventory, manufacturing and fulfilment, while Supply’d is designed around the wider operation of a food business, connecting food product data, intelligent planning, quality, training, delivery and external supplier and customer workflows directly with the ERP.
Fishbowl offers strong inventory, manufacturing and warehouse functionality. Supply’d overlaps across those core areas, then extends into food formulation and compliance, intelligent order capture and planning, quality and training, fleet delivery and connected supplier and customer workflows.
| Features | Supply’d ERP Food-native ERP for connected food operations | Fishbowl Inventory, manufacturing and warehouse platform | |
|---|---|---|---|
| Industry focus | Purpose-built for food | Broad manufacturing and distribution | |
| Platform scope | Complete food ERP | Inventory, manufacturing and warehouse platform | |
| Typical implementation | 4–12 weeks | 2–8 weeks | |
| Implementation provider | Direct with Supply'd | Direct with Fishbowl | |
| User experience | Modern, intuitive interface designed around food operations | Inventory & manufacturing-focused cloud interface | |
| Cloud platform | |||
| Food product & recipe management | Item, SKU, BOM & manufacturing management | ||
| Ingredients, allergens & nutrition | — | ||
| Food labels & specifications | General labels available | ||
| Sales order management | |||
| Standing & recurring orders | — | ||
| Sales channel integrations | Available through integrations | ||
| Customer ordering portal | B2B Portal add-on | ||
| AI customer order capture | — | ||
| Purchasing & procurement | |||
| Demand forecasting | Included or add-on depending on plan | ||
| Intelligent purchasing | Forecasting & automated reordering | ||
| Inventory management | |||
| Batch & expiry traceability | |||
| Production management | |||
| Guided weigh-up & connected scales | — | ||
| Demand-driven production planning | MRP & production scheduling; AI add-on | ||
| Warehouse management | |||
| Mobile & scanner workflows | |||
| Food safety & quality checks | — | ||
| Employee training management | — | ||
| Product recall management | Lot & batch traceability | ||
| Fleet route optimisation | — | ||
| Digital proof of delivery | — | ||
| Cold-chain delivery checks | — | ||
| Supplier invoice scanning & reconciliation | — | ||
| Business intelligence & reporting | |||
| Supplier collaboration | Available through EDI integrations | ||
| Financial accounting | Xero & MYOB integrations; native accounting coming soon | QuickBooks & Xero integrations |
Supply’d ERP is designed around how food operations actually work. Clear colour coding, visual signals and guided workflows help teams know what needs attention and reduce the chance of mistakes. Everyday tasks stay simple for production, warehouse and operational teams, while managers, owners and executives still have access to the deeper controls, reporting and insights they need.
The main difference is how far each platform is intended to reach. Fishbowl is strongest when inventory, manufacturing and warehouse control are the primary requirements. Supply’d is designed to connect a larger share of a food business, from product and demand data through purchasing, production, quality, fulfilment, delivery and external trading relationships.
Supply’d ERP connects every step, so sales demand informs purchasing, inventory informs production, picking updates orders and every result improves the next decision.
Most systems manage individual parts of the operation. Supply’d connects the entire journey, bringing sales, forecasting, purchasing, production, inventory, picking and delivery together in one platform. From the moment an order is received, every team can see what needs to happen next.
Implementation is tailored to the size and complexity of your operation. Choose structured remote onboarding or deeper planning, data support, onsite training and go-live assistance through our Discovery & Implementation Program.
Explore Implementation
Explore how food manufacturers, bakeries, wholesalers and retailers use Supply’d ERP to run their operations.
Book a demo